Measure with care
Measuring for women’s silhouettes and children’s sizes
Use a soft tape measure, keep it level, and stand relaxed in fitted underwear. Measure over the fullest part of the bust, the natural waist, and the widest point of the hips.
Bust: measure around the fullest point, keeping the tape snug but not tight. Waist: measure the narrowest point above the navel without pulling the tape. Hips: measure around the widest point, about 20 cm below the waist. Garment length: measure from the shoulder seam down to the hem for tops, dresses, and tunics. Kids’ sizes: measure chest, waist, and length on a relaxed child standing straight.
Standards by category
Dimension standards for each category
Use these reference measurements for dresses, co-ord sets, kurta sets, and casual tops. Compare your measurements before choosing a size.
Dresses
Check bust, waist, hip, and full garment length from shoulder to hem before selecting a size.
Co-ord sets
Compare the top and bottom separately, including bust, waist, hip, and inseam or trouser length.
Kurta sets and tops
Confirm chest, shoulder, sleeve, and length measurements to match the garment’s intended fit.
Need a second opinion?
Get help with custom fit questions
If your measurements fall between sizes or you need guidance for a child’s garment, reach out before you order.